At PalmPay, our mission is to empower millions of Nigerians by delivering access to the best choice and value in digital payments and financial services. Since launching in August 2019, we’ve helped over 1,000,000 users live a more rewarding financial lifestyle. Our customers love our payment app for its user experience, reliability and promotions. PalmPay is fully licensed by the CBN as a Mobile Money Operator and has raised over $40m USD from prestigious investors including TECNO Mobile. Thanks to this strategic partnership, the app is coming pre-installed on all new TECNO smartphones in Nigeria. But we’re just getting started.
We are recruiting to fill the position below:
1). Marketing Project Manager
Location: Opebi Ikeja, Lagos
Detailed Description
As we work to scale to become Africa’s #1 payments brand, we are looking for an experienced Marketing Project Manager who can help us launch our next generation of payments products through creative and impeccably executed campaigns.
You’ll take the lead in building and supervising internal processes that align our marketing operations with business needs and the product release cycle. Together with colleagues, you’ll conceptualise and execute marketing strategies to generate awareness, engagement and conversion. An experienced professional, you’ll help coach and coordinate the marketing team to deliver tasks and projects on time and to a high standard of quality.
The ideal candidate needs to be highly analytical, organised, diligent, proactive and collaborative. This role reports into the Global Head of Commercial and Marketing and is based in Lagos, Nigeria.
Responsibilities Marketing Campaign Planning and Execution:
Work with stakeholders to design, plan, organise, prioritise, execute and measure performance of simultaneous, multi-channel marketing activities.
Propose detailed marketing campaign plans, messaging strategies, competitive positioning and go-to-market approaches that appeal to potential and existing customers
Establish a campaign planning protocol involving all relevant stakeholders, ranging from brainstorming meetings to conceptualise campaigns, to collaborating on clear execution briefs and proposals, assigning and following up on deliverables and reporting on progress and performance.
Establish and implement frameworks, timelines, priorities and tasks to ensure team goals are met and use appropriate tools to transparently track and follow up on progress, ensuring 100% adoption across team members of agreed upon processes
Work with channel owners to continuously test and scale new approaches focused on driving customer acquisition and engagement, brand awareness and advocacy
Create and present performance reports on local marketing activities and KPIs to management
Track marketing team expenses and prepare and maintain channel pricing research and campaign budgets in collaboration with team and management
Project and People Management:
Constantly document, design and improve operational processes to enhance channel and campaign performance, drive team efficiency and alignment and increase individual productivity
Lead and facilitate communication between internal and external stakeholders involved in projects you drive, carrying all relevant team members along and ensuring alignment
Collect weekly tasks lists and performance reports from marketing team members, coordinating team to ensure that these are submitted on time
First-pass review of proposals, calendars and plans by marketing team members, assisting with idea development, document structure and copywriting
Coordinate the day to day execution of tasks carried out by the marketing team, follow up on deliverables, monitor and guide project details and help, pivot and escalate as needed
Project manage events executed by the marketing department on the ground, such as press conferences, raffles, product launches, roadshows, video production etc.
Support colleagues with the development and tracking of KPIs and OKRs for the department.
About You
Degree from a top university, additional marketing and/or project management qualifications a plus
3+ years of experience of working in a dynamic startup or agency – comfortable working as part of an international, cross-cultural team and matrix organisation
Proven background of executing successful multi-channel campaigns in the Nigerian market
Proactive communicator, effective relationship builder and collaborative problem-solver.
Ability to work across organisational lines, and influence without authority
Strong work ethic with a commitment to quality
Highly entrepreneurial. You have a proven ability to teach yourself new skills and are hands-on. You naturally take ownership and just get things done.
Proficient in Excel, Google Sheets, Google Slides and project management tools such as Slack, Asana and Gantt charts
Applications from women are highly encouraged!
Required skills:
Creativity and storytelling: You will be conceptualising how to turn product features into marketing campaigns
Copywriting and presentation skills: Your work will involve creating Powerpoints and project plans, writing and reviewing copy for the website, press releases, emails, push/sms, social media and advertising
Project and people management: You’ll be working on multiple concurrent projects in a fast paced, ambiguous environment with a lean, collaborative team
Analytical: You use research and data to answer questions, track results and inform improvement ideas.
As we work to scale to become Africa’s #1 payments brand, we are looking for a Strategic Partnership Manager who can help us expand PalmPay’s ecosystem of partners, use cases and merchants.
You’ll drive PalmPay’s future growth engine by contributing to market strategy, building relationships with prospective clients and helping them to understand the value of PalmPay’s platform for their business.
You are an adept strategist and salesperson, capable of engaging in business-level and technical conversations at multiple levels of an organisation, and are capable of independently leading a sales cycle from start to finish.
The ideal candidate needs to be highly analytical, organised, proactive, collaborative and well-connected. This role reports into the Global Head of Commercial and Marketing and is based in Lagos, Nigeria.
About You
Degree from a top university
5+ years of relevant sales / business development experience, preferably in a technology / payments startup
Comfortable working as part of an international, cross-cultural team and in a matrix organisation
Highly networked in one or more of the following industries in Nigeria: technology startups, online or offline merchants, financial services
Ability to understand technical requirements and experience working with product teams
Proactive communicator, effective relationship builder and collaborative and persistent problem-solver
Strategic and analytical thinker, strong presentation and negotiation skills
Superior organisation and project management skills with the capacity to own multiple concurrent projects and collaborate cross-functionally
Experience working in early stage teams where processes are loosely defined and constantly being improved
Highly entrepreneurial. You have a proven ability to teach yourself new skills and are hands-on. You naturally take ownership and just get things done.
Proficient in Excel, Google Sheets, Google Slides and tools such as Slack, Asana and CRM / Pipedrive
Applications from women are highly encouraged!
Requirements:
Work with management to define local market needs and develop and execute an ecosystem development strategy for the Nigerian market
Work with management to design, implement and refine a world-class sales process and organisation
Identify, recruit, onboard and collaborate with partners. Own the full sales cycle from sales to close for your accounts
Use research, data and analytical thinking to evaluate business opportunities
Develop detailed proposals which demonstrate a deep understanding of prospects’ strategies and how PalmPay can be a critical component of their success
Create and deliver sales presentations and contribute to commercial negotiations
Collaborate with marketing colleagues to develop and implement outbound strategies to create and nurture opportunities
Engage with product and operations colleagues to influence product strategy and drive cross-functional process improvements
Create and present reports on pipeline progress and account performance
Adeyinka is the founder and content creator at Career Acada. He’s a technology expert and web developer. He holds a degree in Genetics and loves impacting life for a better society.
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